Up@dawn 2.0 (blogger)

Delight Springs

Saturday, September 26, 2020

Colleges Are Hiring Their Own Students as Covid-19 Safety Influencers

“It just felt so incredibly frustrating to see that Mizzou spent all this money on these influencers,” said Caitlin Danforth, 19, a sophomore. “It just felt so, so shallow and so performative.”


Ms. Danforth said she felt pandered to by the influencers’ posts; the cheerful images don’t match up with the anxiety and frustration she and other students feel about attending school amid a pandemic.

https://www.nytimes.com/2020/09/26/style/coronavirus-campus-influencers.html?smid=em-share

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